The American company "Netflix" that distributes films and TV series in streaming, born as DVD's seller by email, is emerging as a world leader in the field of Video On Demand and now has landed in Europe.
The current success of this company depends on:
-smart software program;
-attention to the audience with proposals of independent films;
-attempt to overcome regional blocks that holds separations between different markets;
-offers watching movies in their original language with subtitles.
Now who is involved in the Cinema Industry should carefully consider the words of Neelie Kroes (European Commissioner for the Digital Agenda): "... the opportunities of digital technology are enormous. To achieve them, all actors who participate in the cinema industry have to be able to experiment: who hides the head under the sand will lose these opportunities ... ".
Facebook is an agreement with Lions Gate Studios for a "sequel" as "Twilight" to be shown online.
"This is just the beginning," said the CEO of Lions Gate Studios.
Many other operators from the Entertainment Industry are planning to use the most popular social media channel as distribution channel.
The objective is to take advantage of the incredible number of registered users on facebook : 1.3 billion people each month.